By Art Acedera on The Capital
These are scientifically proven ways to make people buy your product.
ALWAYS REMEMBER: People buy with emotions and justify it with logic.
There are scientific reasons why people buy products or services.
Authority
A great way to make people buy your products is that you need to prove your “credibility.” This is the reason why we find great salespeople, hang their certificates when meeting off their clients. These are meant to build trust with their clients by showing them indirect signals that they are experts in that particular field. Because indirect signals cause impact. But, I’m not telling you to hang your certificates too, you just need to indirectly tell them that you are trustworthy so that they can buy from you.
Liking Bias
The other way to make people buy from you is that you need to make them like you. People will like it if you are similar to them, if you pay them compliments, and if you cooperate with them for the same mutual goals. Before you introduce your product to them, make sure first that you and your customer first talk about finding similarities with each other. Because small talk generates sales.
Reciprocity Bias
We feel obligated to give back what was given, to show a piece of gratitude towards a person you are indebted with. When your friend celebrates their birthday you invite them on your birthday too, because you feel obligated to give them something in return. That is why you’ll see in the supermarket “Free Taste,” Free food, and other free stuff they offer you because they want you to feel obligated to return the favor to them, by means of buying their product or services they offer.
Social Proof
We often look at everyone around us, if everyone has Earbuds, then there are more likely for people to buy that same product as well. And that is the Principle of Social proof, that is why most companies experience the fastest growing and largest selling products. They don’t need to worry about convincing people to buy their products or services, as long as people are using that kind of product they can reach many customers globally. “If everyone is using it, then it must be good” that is the mindset we always have when scrolling through the internet.
Scarcity
People want to have more of whats less available. Study shows that people are more motivated when they thought of losing something than by the thought of gaining something. You can sell your product by simply means of telling people what they might lose if they don’t buy your product. With these, you can significantly push your customer to buy your products or services.
These steps are taken from the famous book of Robert B. Cialdini, Ph.D
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